عنوان مقاله:Exploring the link between human resource practices and turnover in multi-brand companies: The role of brand units’ imagesترجمه عنوان مقاله:شرح رابطه بین عوامل نیروی انسانی و حجم معاملات در شرکت های چند برندی: نقش یک تصویر واحد از برند Abstract:Using exploratory qualitative research undertaken in a multi-brand fashion company, this article inves-tigates the role that brand units’ images play in the link between human resources management (HRM)practices and employee internal and external turnover. Our results suggest that the existence of imbal-anced and differently attractive brand units’ images might weaken or remove the effectiveness of corpo-rate HRM practices in keeping internal and external turnover rates low. This because employees may beinterested in transferring to the most appealing brand(s) or, if not possible to do so, leaving the company.This article contributes to the debate regarding the use of HRM practices in multi-brand companies, espe-cially in industries where both the brand and the product have a highly-symbolic content. Based on ourconclusions, we recommend that brand units with less prestigious images compensate for their lowerattractiveness with specific brand unit HRM practices to attract and retain their employees. Theoreticaland policy implications of the findings are discussed.Keywords:Multi-brand companies- HRM practices -Image - Corporate and brand unit levels -Turnover این مقاله در سال 2012 به چاپ رسیده است.این فایل دز قالب پی دی اف است.