عنوان مقاله:Green Marketing Philosophy: A Study of Spanish Firms with Ecolabelsترجمه عنوان مقاله:فلسفه بازاریابی سبز: مطالعه شرکت اسپانیایی با برچسب سازگار با محیط ABSTRACT:The current work attempts to highlight the importance of there being a true corpo-rate commitment towards protecting the environment behind any green communi-cation – i.e., that ecological awareness should be one of the values determining organizational culture. This implies that green marketing should be understood notsolely as an activity, but also as a philosophy.In the first part of the article, we discuss the difficulty in measuring the environ-mental culture of a firm and we propose a series of indicators for this purpose. In the second part, we apply these indicators to the Spanish industrial firms that have at least one ecolabelled product, with a view to deciding whether ecolabels are used assimple sales pitch or, in contrast, there really exists a company behind them with a true environmental culture. Keywords: green marketing; ecological marketing; environmental marketing; sustainable marketing; marketing philosophy; ecolabel; Spain; environmental culture; green communication. این مقاله در سال 2006 به چاپ رسیده است.این فایل در قالب پی دی اف است.ترجمه این مقاله در سایت موجود است.